Paid Media Manager

TopRank Marketing is looking for someone who can drive revenue growth and brand awareness through paid channels including search engines, social media platforms, CTV, display networks, video, and emerging platforms, with primary ownership of strategic oversight across a book of clients. 

The ideal candidate is both analytical and creative and motivated by testing, learning, and continuous improvement in a fast-paced agency environment.

This is a contract-to-hire role and 100% remote. 

Daily responsibilities include:

• Cross-functional strategy & thought leadership:   
  • Act as a subject matter expert for Paid Media strategies by continually evolving our approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends. 
  • Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals, with a focus on large-scale retailers and omnichannel retail use cases. 
  • Support higher level, cross-functional marketing strategy projects by providing deep media expertise  
  • Understand and find synergies across digital channels within the client mix in partnership with other team members 
• Performance media management & execution:   
  • Lead day-to-day management and optimization of client paid programs including: 
    • Plan, execute, and manage campaigns across various channels
    • Campaign tactics and segmentation build-out and optimization 
    • Algorithmic bid platform and manual bidding strategy and optimization  
    • Test ideation, planning, and management 
    • Custom analysis, reporting and insights  
    • Creative management and trafficking execution  
    • Budget management
    • Optimize campaigns to improve key performance indicators such as ROAS, CPM, CTR, CPC and CAC
  • Build and maintain team process, QA checklists, and documentation that enable consistent, scalable execution across clients and team members. 
  • Evaluate & test new opportunities, including owning new platform setup and expansion
  • Build and deliver regular reports and creative briefs to senior executives and stakeholders
  • Analyze performance & measure against KPIs by campaign and audience type to maximize scale within set constraints
• Client relationship management:   
  • Lead day-to-day management of client paid social programs including:   
    • Clearly defining program objectives, tactics and KPIs 
    • Developing and delivering client communication  
    • Build strategies for clients and lead tactical planning and execution  
  • Effectively manage & grow client relationships and establish trust and credibility  
  • Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact through the paid social channels
  • Lead and grow relationships with enterprise retail clients and retail media partners, translating their business objectives into integrated Paid Social and RMN roadmaps, test plans, and measurement frameworks. 
  • Design, implement, and continuously improve operating rhythms, workflows, and processes (e.g., status meetings, intake, prioritization, QA, documentation) that enable a high-performing and organized team.

Requirements: 

• 3+ years of experience directly responsible for Paid Media advertising programs  (including platform experience with LinkedIn, Meta, Google, TikTok and Reddit)
• Great communication and extensive client management experience (internal or external)   
• Proven track record of success driving strong positive results through the paid channels   
  • Strong understanding of creative best practices across placements & platforms
• Proven mastery of the following:   
  • Performance-based, direct response marketing programs   
  • Execution with platform UIs and  ad serving / ad tech  
  • Experience managing multiple monthly budgets across multiple tactics / channels
• Sound conceptual and analytical problem-solving skills   
• Desire for constant testing, improvement, and growth
• Willingness to get in the weeds while keeping the big picture in mind
• Strong multitasking abilities while maintaining quality
• Exceptional attention to detail  
• Demonstrated experience building and scaling team processes and organization, including workflow design, documentation, and operating routines for paid media or digital marketing teams.
• Experience with reporting & attribution tools such as Google Analytics, MTA/MMM models
• Strong digital agency experience or digital lead on the client-side 
• Experience leading paid media programs for B2B brands

Preferred: 

• Hands-on experience with activations including planning, activation, and measurement
• Bid technology platform experience 
• Omnichannel experience