Marketing Copywriter

The Marketing Copywriter is responsible for producing high-quality, on-time content that promotes TopRank Marketing to existing and prospective clients. This role combines strong human-centered copywriting and marketing expertise with AI-augmented skills for research, ideation, workflow efficiency, and content optimization. 

The Marketing Copywriter ensures every asset aligns with strategic objectives, connects with audiences, and drives measurable outcomes.

This is a part-time contract role (50 - 75% commitment) with highly flexible hours. You’ll work directly with the CEO and VP, maintaining consistent monthly hours. The position requires availability for occasional daytime meetings, while the majority of the work can be completed remotely.

This role is 100% remote.

Essential Functions

• Content Production
  • Draft clean, compelling, and well-researched content that:
    • Demonstrates understanding of objectives
    • Includes creative narratives in line with brand positioning and audience targeting
    • Follows TopRank Best Answer Marketing principles
    • Moves readers to take the desired next steps
    • Is optimized according to format (website, blog, social, ebook, infographic, video/animation)
  • Produce copy requiring minimal rounds of internal edits
  • Draft content for full funnel engagement including blog posts, nurture email campaigns, sales enablement content, ebooks, social promotions, customer marketing and additional marketing assets
  • As necessary, leverage AI tools to refine and repurpose content into multiple formats (e.g., social snippets, promotional copy, short-form vs. long-form variations)
• Content Planning & Research
  • Develop and document content plans or concepts aligned with the overall marketing strategy
  • As necessary, interview internal stakeholders and internal or external subject matter experts 
  • Able to use AI tools to:
    • Conduct background research and surface insights
    • Brainstorm and ideate content approaches
    • Analyze performance data to inform content development and optimization
    • Create repeatable workflows for more efficient content production
  • Review content deliverables for:
    • Strategic alignment with objectives
    • Accurate and appropriate representation of source materials
    • Optimization for audience, channel, and program strategy
• Project Management
  • Self-manage work and reporting to ensure on-time deliverable completion
  • Arrive on time and prepared for internal meetings
  • Take proactive action by communicating opportunities surfaced in relation to content deliverables
  • Create and manage content calendars and corresponding tasks to adhere to publication deadlines
  • Use internal meeting grids, project management systems, or personal systems to track relevant insights from internal meetings
  • Capture information outside of provided source materials that is relevant to or informs content deliverables

What You'll Get Out Of It:

• Flexible work schedule from home
• Collaborative and supportive team culture (our people are the BEST!)
• Opportunities to grow your skills and contribute strategically
• Work directly with CEO and VP 

What We're Looking For:

• 3-5 years of agency marketing writing experience
• Clear, persuasive copywriting and proven ability to draft content that engages readers to take action
• Demonstrated experience using AI tools for research, ideation, workflow development, data analysis, and content repurposing
• Fluent in the English language with exceptional grammar and style